Creating a collective truth around corporate vision is essential for success. A corporation either has vision or it does not. There is no middle ground.
A succinct mission statement will produce a productive planning process and energize a corporate rallying cry.
Brief Strategic Planning
Creating measurable goals and supporting strategies will put you in a position to operationalize your corporate vision, mission and goals.
Most plans start out good, but they end up tangential to the organization. Operationalizing the plan and making it a living document will create a workable, measurable plan.
Meticulous attention to resources, monitoring and leadership make up the ongoing phase that will ultimately define success or failure.
If you can see it, you can measure it and develop variance strategies.
Aligning Marketing and Sales
Many factors come into play when weighing the notorious conflicts between sales and marketing: the personality and individual styles of the different employee types in each group, competition for resources, leadership gaps, lack of goal alignment, and general misunderstanding during collaboration.