Great strategy fails when it is the best-kept secret in the organization. Management does not set out to keep it a secret, yet there is often a lack of clarity and unity of purpose to state the vision and strategy in a clear, concise manner.
The process of planning and communicating goals needs to be as purposeful as a new product launch or a strategic acquisition. Our experience has show us that even in a company with the best intentions, a general lack of vision, goal and strategy alignment produces the following problems:
- Inefficient use of investment dollars due to multiple agendas in the same organization.
- Organizational conflict - having no clear strategy to rally around leads to discomfort between company leaders and their respective staffs.
- Unrealistic or unclear expectations - without clear goals, supporting strategies and a plan of action, it is difficult to measure success or failure.
- Inefficient or unclear messages are sent to the employees and customers at large.
- Popularity with senior power brokers of the organization becomes the way for advancement. Therefore, reduced trust and failure to believe in protocol shapes the organization.
- The organization lacks scalable insights and plans to expand or contract with the market conditions.
Academic sources, social research and many of the nation's top business schools agree that facilitated coaching delivers a strong return in investment, reduces conflict and improves employee and customer retention.
In our experience, a purposeful goal alignment strategy, starting with an effective planning process, supports the formal research. The Ross Results Coach-Mentor-Advisor process takes many forms yet is primarily dependent upon the client organizations' current position and willingness to transform. There are four primary ingredients to this process:
- Evaluating the current planning process.
- Developing a collective understanding amongst key stakeholders.
- Designing a path forward and subsequent goal alignment strategy, possibly working in committee with a team to facilitate the process.
- Continued involvement with the company to coach-mentor-advise in implementation and execution.